Chief rebel

Ronald was born in Holland into a truly entrepreneurial
family owning shops and hotels.
Lived until the age of 15 in his granddad’s hotel who taught
him all about stock-trading.
Studied notary and tax law at Leiden University.

Decided to join Philips for his first job, mainly because they impressed him with a splendid lunch, a good
movie in a well-equipped auditorium. On top of that, traditional law firms were not inspiring him.
After having lots of fun exploring the international corporate world, the drive to see things happen led him
to participate in one of the first online wine shops. But the lack of full control frustrated him and the
decision to bid a final farewell to a secure corporate world was made when an old sawmill (1893) became
available for sale in Poland.

In fact, the circumstances in Eastern Europe as well as the status of the small wood
business were far from good.
In a kind of last attempt having no skills or funds, he decided to take a beautiful
natural table overseas including the complete history of how it was made.
And yes, it was the story that tells and sells!
Crate & Barrel in the USA, Barker in the UK and Ilva in Scandinavia were famous
clients for decades.
The old sawmill was still visible but among hectares of logs, 17 kilns to dry lumber,
computerized production facilities and more.

Since 2010 Ronald is living with his wife and 4 kids in beautiful Engadin -
Switzerland, on a sunny platform (1470m) with a wide perspective in all senses;
multi-language and multi-cultural.
A best setting for travelling the globe and developing new ideas, esp. when in 2018
a splendid occasion is used to lower the stake in furniture production get
more focus on blending properties.

Naturally Different

YASK.com is not afraid to be rebellious, it may be bold yet not
brash, pure but not clinical. Stunning ideas are our passion,
a little different, triggering the twinkle in your eye.

Naturally different

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Developing green fields and fresh concepts together with
Business Partners is our passion.
It is co-creating & co-working in a custom-made
setting during the entire process.

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Chief Rebel

Chief Rebel

Ronald was born in Holland into a truly entrepreneurial family owning shops and hotels. Lived until the age of 15 in his granddad’s hotel who taught him all about stock-trading. Studied notary and tax law at Leiden University.

Story

Naturally Different

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Yask

Coffee with Cookies

Ronald was born in Holland into a truly entrepreneurial
family owning shops and hotels.
Lived until the age of 15 in his granddad’s hotel who taught
him all about stock-trading.
Studied notary and tax law at Leiden University.